Made for opticians.
Built to fill your test room.
Your team is dispensing, adjusting frames and pre-screening — and the phone keeps ringing. WebFlux AI answers it, books eye tests and lens checks, tells patients their glasses are ready, and handles recalls. Your test room stays full.
- Eye tests booked
- Recalls handled
- Collections confirmed
The appointments you're losing
The Saturday rush
Saturday is your busiest day — and the day most people ring to book. Reception can't do both.
Recall letters unanswered
You send 200 recalls. Fifty people ring to book. Twenty get voicemail and forget.
'Are my glasses ready?'
Twenty calls a day that interrupt a dispense — and each one is a patient who'd rather just be told.
Losing to the chains
Multiples have call centres. You have two people and a phone. Patients don't know the difference — they just know who answered.
A receptionist that keeps the test room full
WebFlux AI is a voice receptionist trained on your practice — your optometrists, appointment types, NHS and private fees, opening hours and contact lens schemes. It answers instantly and sounds like part of the team.
Books tests, checks and fittings
Eye tests, contact lens checks, fittings and adjustments — right optometrist, right slot length, into your diary.
Handles recalls and reminders
Recall calls answered and booked in one go; reminders sent before every appointment to cut no-shows.
Answers the everyday questions
"Are my glasses ready?" "Do you do NHS tests?" "How much is a contact lens check?" "Do you have parking?" — consistently, every time.
Captures new patients properly
Name, contact, NHS eligibility, last test date, whether they want contacts — so the first visit starts smoothly.
Triages urgent eye problems
Follows your protocol for sudden vision loss, flashes and floaters, or eye injuries — advising 111/A&E or booking an urgent slot as you direct.
Hands over when it matters
Complaints, complex prescriptions and anxious patients go to a named person.
Everything an independent optician needs to compete online
The receptionist answers the calls. These make sure patients find you before they find the chain.
Opticians website
A warm, professional site with your services, frame brands, team, NHS information and online booking — built to make choosing the independent feel easy.
Website design & buildLocal SEO for opticians
Rank for "opticians near me", "eye test [town]" and "contact lenses [town]". Optimised Google listing, service pages and a review strategy.
Get found locallyBranding for independents
An identity that looks as considered as your frame selection — across shopfront, website, recall letters and social.
Build your brandDesigned for an independent practice
- Never gives clinical advice; urgent-eye protocol defined by you
- Works with Google Calendar, Outlook and most practice systems — ask us about Optix, Optinet or Acuitas on the demo
- Overflow only on Saturdays, out-of-hours, or every call — switch any time
- Mentions NHS eligibility and your private fees exactly as you approve
- UK GDPR data handling, data processing agreement on request
What is one missed patient worth?
Missed-patient calculator
Test plus dispense, plus the years of repeat visits.
Estimates based on your inputs — a starting point for the conversation, not a guarantee.
Live in your practice in days
We handle the setup. You just show up for the customers.
Free demo call (30 min)
We show you the AI handling real calls for a business like yours and answer every question. No obligation, no hard sell.
We learn your business
Services, prices, hours, who does what, how you like enquiries handled, tone of voice. The AI is built around what you tell us.
Connect and test
We link it to your phone line (overflow, out-of-hours or full-time) and your calendar, then test it with you before going live.
Go live and refine
We monitor calls, share transcripts, and keep improving how the AI speaks to your customers.
Eye tests booked, collections handled, clinic uninterrupted
Half your calls are 'are my glasses ready?' The AI answers those, books eye tests and contact-lens checks, and only interrupts the test room when it genuinely has to.
- Collections'Are they ready?' answered without disturbing clinic
- NHS / privateEligibility questions handled and noted
- RecallsOverdue recall lists called and rebooked
- UrgentFlashes, floaters and sudden loss routed straight to you
Common questions
What if a caller has sudden vision loss or an eye injury?
It follows your protocol — typically advising 111, A&E or an urgent same-day slot — and flags the call immediately. It never diagnoses.
Can it tell patients their glasses are ready?
Yes, if you share collection status with it (a simple shared sheet or your system's export), it can confirm and book a collection or fitting.
Can it handle NHS and private patients differently?
Yes. It checks eligibility questions you define and quotes private fees you approve.
Does it work with our practice software?
Google Calendar, Outlook and most online booking systems today. Tell us what you use on the demo call.
Is there a contract?
No. Monthly rolling, cancel any time.
How quickly can I be live?
Most businesses are live within days of the discovery call.
No contract. First month guided by Nigel personally.
We're a young agency building our first case studies, so our first clients get the full service at founding-client rates — and we'll ask for your review only once we've earned it.
Keep your test room full and your team with patients.
Let WebFlux AI answer the phone, book the tests and handle the recalls — so your team can do what the chains can't: give patients real attention.
Free demo • No obligation • No contracts • UK-based